Public spaces in hotels aren’t just places for passing through — they’re untapped goldmines of opportunity. With clever thinking, these spaces can become vibrant hubs for locals and travellers alike, creating unforgettable experiences and boosting revenue. From trendy coworking spaces to dazzling rooftop events, we’re diving into ten fresh ideas to help hotels maximise the potential of their public areas. Ready to explore?
1. Transform lobbies into coworking hubs
Who says lobbies are just for check-ins? Today’s guests want more than a comfy couch — they’re looking for a space to connect, work, and sip excellent coffee. Take The Hoxton, London, for instance. Their lobby isn’t just a waiting area; it’s a lively coworking space with community tables, delicious brews, and fast Wi-Fi.
2. Leverage rooftops for events
Rooftops are the unsung heroes of hotels. Whether it’s a yoga session at sunrise or a chic cocktail party under the stars, rooftops offer endless possibilities. The Standard, New York is famous for its rooftop, which doubles as a vibrant event space. Think city lights, great music, and fantastic drinks. To make these events unforgettable, hotels need seamless coordination—from catering to clean-up—ensuring guests leave with Instagram-worthy memories. With proper planning and the right atmosphere, rooftops can become the most sought-after spots in town.
3. Wellness and fitness pop-ups
Health-conscious travellers are everywhere, and they love a good wellness pop-up. Picture this: a tranquil yoga class in the morning or a sunset meditation session. Shangri-La, Toronto hosts such pop-ups in their public spaces, inviting local instructors to lead the way. These events don’t just boost revenue — they build connections with the local community. Planning and executing these initiatives smoothly, especially with tight schedules, is easier with task management tools like Hoop, which ensures everything runs like clockwork. For hotels, it’s a chance to promote wellness and showcase their commitment to guest satisfaction.
4. Dining experiences in unique settings
Who wouldn’t love a farm-to-table dinner in a candlelit garden or a wine tasting on a scenic terrace? Hotels like Amangiri, Utah, are pros at creating magical dining experiences in unforgettable settings. It’s not just about the food; it’s about crafting moments. Offering digital menus can make the ordering process seamless, enhancing the guest experience. Hosting pop-up dining events can also attract local foodies, turning a single evening into a buzz-worthy occasion. By focusing on creativity and atmosphere, hotels can set the stage for dining experiences guests will never forget.
5. Art galleries and installations
Why not turn those plain walls into a celebration of local art? Hotels like 21c Museum Hotels, USA, have nailed it by incorporating full-fledged art galleries into their spaces. Imagine guests wandering through curated exhibits while enjoying a cocktail. This strategy not only draws in locals but also elevates the hotel’s atmosphere. By collaborating with local artists, hotels can refresh their offerings regularly, keeping the space dynamic and engaging. The key to success lies in thoughtful curation and effective planning, ensuring a seamless blend of art and hospitality that impresses every visitor.
6. Retail pop-ups
Everyone loves a good pop-up shop, especially one with unique, limited-time offerings. Andaz Tokyo frequently partners with local designers to host boutique events in their lobby. These pop-ups offer guests an exclusive shopping experience without needing to leave the hotel. Behind the scenes, smooth coordination is essential — managing vendor schedules, ensuring proper space setup, and creating a cohesive atmosphere.
7. Movie nights or live screenings
An open-air cinema under the stars? Yes, please! Bulgari Resort, Dubai, hosts luxurious movie nights that combine classic films with gourmet snacks. Guests and locals can unwind in a relaxed yet sophisticated setting. Organising these events requires careful planning, from arranging the right equipment to setting up cosy seating. Snacks, lighting, and even weather considerations play a role in creating an enjoyable experience. Done right, movie nights can become a regular hit, bringing in both revenue and goodwill while adding an extra layer of charm to the hotel.
8. Gaming and e-sports zones
Gaming isn’t just for kids — it’s a booming industry with fans across all ages. YOTEL, Amsterdam, knows this well, with dedicated spaces for gaming tournaments and casual play. These zones can feature state-of-the-art gaming setups and cosy seating, making them a magnet for younger guests. Hotels can even host competitions to attract locals and boost visibility. Behind the scenes, smooth operation is essential, from managing schedules to maintaining equipment. With the right execution, gaming zones can add a modern and energetic vibe to the hotel’s offerings.
9. Community-focused workshops
Workshops are the perfect way to bring people together. From cooking classes to creative writing sessions, the options are endless. The Peninsula, Hong Kong, often hosts cultural workshops that draw both guests and locals. It’s a great way to foster a sense of belonging while adding a new revenue stream. By focusing on topics that resonate with their audience, hotels can make workshops a regular highlight. Coordination tools and a keen eye on scheduling ensure a seamless experience, helping guests leave with fond memories and perhaps a new skill.
10. Subscription-based lounge access
Imagine a local freelancer paying a monthly fee for unlimited lounge access — complete with free Wi-Fi, coffee, and networking events. The Assembly Hotel, London, has made this a reality with subscription-based lounge models. For hotels, it’s a win-win: consistent revenue and a lively public space. Keeping track of subscriptions and providing top-tier service ensures customers keep coming back. By creating a comfortable and inspiring environment, hotels can establish themselves as essential destinations for work and relaxation within their communities.
Conclusion
Monetising public spaces doesn’t mean losing the charm of a hotel — it’s about enhancing it. From coworking hubs to cultural workshops, each idea is a chance to create unique experiences for guests and locals. With thoughtful planning and smart tools, hotels can turn underutilised spaces into vibrant centres of activity and profit. It’s time to think outside the room and unlock the true potential of public spaces.
